Web & Mobile Apps
Our team were the minds behind Savaree, Pakistan’s first on-demand ride hailing and carpool service. As one of the first few Pakistani startups, Savaree paved the way for the startup ecosystem in the country.
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Multiple factors present in Pakistani society made the Pakistani market a unique challenge. A conservative outlook prevented women from freely sharing rides with other people or hailing rides from other men.
In addition, lack of vehicle financing meant that most cars were paid for upfront, and thus an exclusive status symbol. Coupled with the security situation, people were reluctant for ride sharing.
A very price-conscious consumer mindset was prevalent at the time of launch, forcing very slim margins – or worse, none at all.
Two-way ride approval
Building trust and ensuring safety was the primary focus of the platform. Savaree introduced several firsts in ride-hailing in the region. These included:
Based on results of initial market surveys, we identified three distinct use cases for ride hailing & ride sharing: Commuter pick and drop facilities, on-demand rides vis-a-vis Uber, and event venue transport.
To encourage users to use the app, social proof was integrated, helping a user see how they were connected to their carpool driver and how many people in their circles were using the app.
A referral system and extensive PR coverage, as well as partnerships with large enterprises and commercial districts helped Savaree gain significant traction in Lahore quickly. The team’s thorough understanding of the market led to Careem (acquired by Uber) acqui-hiring the company in 2016.
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